Advertising is tough, right? Most people – even technologically fluent people – can find it hard to grasp the art of digital targeting and advertising in general.
It takes many years of learning, and for many people they only proceed to annoy people with their advertisements flashing up while they are in the middle of doing something!
If you want to avoid this kind of irritating problem, then you need to invest some time and money into managing your advertising properly. When you are using any form of digital targeting to help make inroads, we recommend that you try and keep the following five pillars in place to ensure a greater chance of success.
- Always Have A Primary Target. Any business that is serious about success should have its dream customer in mind before they ever set foot on premises. You should use your digital targeting to help have a campaign specifically for the age bracket, employment industry and (if possible) salary earnings that they bring in. Have an idea of your dream customer, and target them alone.
- Understand Your Market. It’s all well and good saying that you are going to target 20-25 year olds; but where? What kind? Not every 20-25-year-old is into the same stuff. You need to be more specific; you are going to target 20-25 year olds who live in X, and who enjoy doing Y. the more work that you can put in to defining and understanding your target market, the more likely it is that you will be successful.
- Tailor Your Message. When you know who you are searching for primarily and on a secondary level, tailor a message to both groups. You should have one message that avoids simplicity to those who know the market, and a nice introductory message that can hook people who might not know what you offer or sell. In time, this can help you to make your digital targeting more effective; targeting people with the right terminology matters as much as anything else.
- Always Ask Twice. The main success of a system using digital targeting, though, is the fact it gives you the chance – via retargeting – to help make sure your message is seen more than once by your ideal target. Digital retargeting won’t always work the first time, so be sure to invest in the opportunity to always ask twice. Digital targeting is great for accurate marketing aiming; now you need to make sure they get the question asked more than once!
- Understand Intentions. Lastly, your targeting has to appreciate that some people are looking to be informed, others already are informed and are looking to make a purchase. Create different ads for these people; using the right kind of professional assistance, campaigns can be created to help provide the right kind of message based on the kind of search terms the individual is carrying out.
With that in mind, you should be able to take things a touch further with digital targeting! Make sure every campaign follows these pillars, and you’ll have a much stronger foundation to your marketing.